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Getting more Leads, the Moynihan Method

Every business is selling something, and if that something doesn’t sell, the business isn’t around for long! How can you get more people to buy your product? Simple, find the people that are interested in whatever you have to offer. Easy! Well, not really… What is a lead? A lead is a person or business entity that has an interest in your companies services/products. Before you embark on finding these leads, it's best to understand what makes a good lead for you. To do that, you need to create a buyer persona. Your buyer persona is a fictitious representation of your “target” customer. When we were at Merchant23 (a wine and spirits company) one of our buyer personas was Liquor Store Larry. We documented every aspect of Liquor Store Larry - his demographic, where he consumes his content, what type of content he liked to engage with. Whenever we created a marketing campaign we never asked ourselves what would be the best campaign, we always “asked” Liquor Store Larry,
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Learn how digital marketing can enhance your business by Jacob Moynihan

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With changing technologies and market, every business needs to be online. Data and survey reports point us towards the new era of marketing. Digital marketing is one of the best ways to grow your business. Here are a few reasons why Digital marketing is the best thing for your business: 1.     Less cost than traditional marketing. The cost of digital marketing is affordable and under budget when compared to traditional marketing strategies.   Small business does not have enough resources to spend on a lavish campaign. Digital marketing is the best option for MSMEs. Ind ustry experts claim that it gives better overall results and sales numbers. 2.     Success Conversion rates Online success is measured when your browsing audience converts into buyers. They buy your product or services online or spend time browsing different products or services. It is easy to define the target market and provide better results than other methods. Jacob Moynihan is the best digital market
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