Getting more Leads, the Moynihan Method
Every business is selling something, and if that something doesn’t sell, the business isn’t around for long! How can you get more people to buy your product? Simple, find the people that are interested in whatever you have to offer. Easy! Well, not really… What is a lead? A lead is a person or business entity that has an interest in your companies services/products. Before you embark on finding these leads, it's best to understand what makes a good lead for you. To do that, you need to create a buyer persona. Your buyer persona is a fictitious representation of your “target” customer. When we were at Merchant23 (a wine and spirits company) one of our buyer personas was Liquor Store Larry. We documented every aspect of Liquor Store Larry - his demographic, where he consumes his content, what type of content he liked to engage with. Whenever we created a marketing campaign we never asked ourselves what would be the best campaign, we always “asked” Liquor Store Larry,